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The Osaka Marathon 2016 Charity Project Report
The Organizational Configuration of the Special Committee on Charity
Five committee members, all of whom experts in various fields, discussed and considered the basic principle and contents of the Osaka Marathon charity programs within the following committee:
| Name | The Osaka Marathon Organizing Committee Special Committee on Charity |
|---|---|
| Committee member (Chairman) | Mr. Shinya Hashizume (Head of Research Institute for Tourism Industry, Osaka Prefecture University) |
| Committee member | Mr. Atsuo Sugimoto (Professor of Faculty of Human Health, Kansai University) |
| Committee member | Mr. Seiji Hashimoto (Executive Officer and Division Manager, The Yomiuri Shimbun Osaka Head Office) |
| Committee member | Mr. Shinichiro Tokunaga (Senior Project Manager, Promotion Design Division, Dentsu Inc. Kansai) |
| Committee member | Mr. Satoru Miyamoto (Director, JapanGiving) |
(1) The Total Funds Raised by the Osaka Marathon 2016
During the Osaka Marathon 2016, we had many supporters who agreed to the concept of our charity programs and raised total donations of 140,223,415 yen, achieving a record high.
| Race name | Total funds raised |
| The Osaka Marathon 2011 | JPY 19,209,310 |
| The Osaka Marathon 2012 | JPY 45,210,373 |
| The Osaka Marathon 2013 | JPY 85,311,080 |
| The Osaka Marathon 2014 | JPY 104,627,109 |
| The Osaka Marathon 2015 | JPY 127,683,676 |
| The Osaka Marathon 2016 | JPY 140,223,415 |
(2) Charity Ambassadors
We appointed seven celebrities who are associated with Osaka or active in charity activities as charity ambassadors and requested that they help boost the charity programs.
- Kentaro Kobuchi
- Musician, Musical Duo “Kobukuro”
- Activities
- Performed calls for donations at JapanGiving.
- Utilization of the official theme song (sidelines, ceremonies, etc.)
- Participated in the full marathon.
- Shinya Yamanaka
- Professor of Kyoto University, Director of the Center for iPS Cell Research and Application (CiRA), Kyoto University
- Activities
- Performed calls for donations at JapanGiving.
- Participated in the full marathon.
- Ganjiro Nakamura
- Kabuki actor
- Activities
- Performed calls for donations at JapanGiving.
- Video message on the Osaka Marathon official website.
- Interviewed for“Meets” magazine.
- Mika Ahn
- Fashion model / Entertainer
- Activities
- Performed calls for donations at JapanGiving.
- Appeared on the Nanairo (Rainbow Color) Charity Stage at the Osaka Marathon EXPO 2016.
- Participated in the start ceremony.
- Cheered runners at the Nanairo (Rainbow Color) support stations.
- Cheered runners at the finish booth. (FM802 booth)
- Served as a presenter during the victory ceremony. (Marathon category)
- Participated in the closing ceremony.
- Norihiro Akahoshi
- Baseball commentator
- Activities
- Performed calls for donations at JapanGiving.
- Cheered runners at the Nanairo (Rainbow Color) support stations.
- Served as a presenter during the victory ceremony. (Wheelchair category)
- Participated in the Charity Parent-Child Run.
- Participated in the closing ceremony.
- Aya Terakawa
- Mizuno / Swimming coach
- Activities
- Performed calls for donations at JapanGiving.
- Participated in the start ceremony.
- Cheered runners at the Nanairo (Rainbow Color) support stations.
- Served as a presenter during the victory ceremony. (Marathon category)
- Participated in the closing ceremony.
- Jimmy Onishi
- Artist
- Activities
- Performed calls for donations at JapanGiving.
- Participated in the start ceremony.
- Cheered runners at the Nanairo (Rainbow Color) support stations.
- Cheered runners at the Maido Aid.
- Participated in the ending stage.
(3) Charity Runner System
- Total charity runners per charitable organization and activities performed
- Charitable organizations called for people to participate in the race as charity runners via their website and SNS, targeting a volume of charity runners which would exceed the previous stated figure to be aimed for.
- During the application period between Mon., April 8, 2016 and Fri., July 29, 2016, there were 682 applicants with the quota of 400 runners and a donation drive until Fri., September 30, 2016, of which 665 applicants collected more than 70,000 yen as donations, of which 628 participated in the race as charity runners.
| Charitable Organization | Target Quantity | Number of applicants | Number of people who raised more than JPY 70,000 | Contributions | |
| Purple | greenbird | 20 | 43 | 42 | JPY 3,053,278 |
| The Social Design Company Smile Style | 20 | 20 | 20 | JPY 1,416,655 | |
| Navy | Nobel | 30 | 52 | 49 | JPY 3,702,600 |
| Bridge Asia Japan | 20 | 21 | 20 | JPY 1,474,000 | |
| Aqua | WaterAid Japan | 20 | 41 | 40 | JPY 3,039,500 |
| Association for Nature Restoration and Conservation, Japan | 20 | 25 | 23 | JPY 1,692,000 | |
| Green | OISCA The Organization for Industrial, Spiritual and Cultural Advancement-International |
30 | 48 | 47 | JPY 4,424,636 |
| Japan Environmental Education Forum | 20 | 21 | 21 | JPY 1,576,100 | |
| Yellow | Hope & Wish for Children with Life-Threatening Illness and Their Families | 80 | 104 | 104 | JPY 7,844,831 |
| Save the Children Japan | 20 | 52 | 51 | JPY3,609,500 | |
| Orange | Sodateage Net | 20 | 33 | 32 | JPY2,518,569 |
| Pool Volunteer | 20 | 36 | 35 | JPY2,494,500 | |
| Red | Center for iPS Cell Research and Application (CiRA), Kyoto University | 50 | 146 | 142 | JPY10,997,787 |
| Cancer Support Community Japan | 30 | 40 | 39 | JPY3,050,950 | |
| Total | 400 | 682 | 665 | JPY50,894,906 | |
- Number of participants: 628
- ＜Reference＞
Number of achievers at the 2015 Race: 467
Number of participants: 432
Donated funds: JPY 36,118,949
(4) Approach for the Osaka Marathon 2016
- Creating a charity poster with a young Osaka-based artist
- To further familiarize various people with the Osaka Marathon, we worked with a young Osaka-based artist to create a charity poster.
We also adopted a poster design from the winning artwork of the Fifth Exhibition of Publicly Offered prizewinners’ work in the Project on scouting new and promising stars in the modern art world by Osaka Prefecture.
- Adopted artwork
- “Biriken-san is welcoming you” by Ryota Kudo
- Artist’s Comment
- Tsutenkaku is rising to its full height with a smile in the center of Shinsekai – at least that’s what it looks like to me. It also resembles a transmitting tower in the heart of Osaka; delivering happiness and energy throughout Japan and the world from the Kinki region.
Why not visit Osaka full of energy and happiness?!
Biriken-san awaits you!!
I will continue to deliver colorful work featuring geometric patterns from the center of Osaka, which I hope you will enjoy!
(5) Charity Goods
- Nanairo (Rainbow Color) Charity T-shirt
- Price: JPY 4,000 (JPY 2,000 was donated, excluding production costs.)
Purchased number: 10,394 items
Donated funds: JPY 20,788,000 (The funds were donated to the charitable organizations according to the charity theme selected at the time of entry.)
* As for charity runners, Nanairo (Rainbow Color) T-shirt charity runner version were handed instead.
- Nanairo (Rainbow Color) Charity Cap
- Price: JPY 4,000 (A portion of sales was donated, excluding production costs.)
Purchased number: 5,499 items
Donated funds: JPY 4,399,200
- Charity Windbreaker
- Price: JPY 7,500 (JPY 3,500 was donated, excluding production costs.)
Purchased number: 3,362 items
Donated funds: JPY 1,176,700
- Number Card with a Nickname
- Price: JPY 500 (A portion of sales was donated, excluding production costs.)
We offered a limited edition sale of a “Number Card with a Nickname” available only at the time of entry.
Purchased number: 496 items
Donated funds: JPY 460,400 (The funds were donated to the charitable organizations according to the charity theme selected at the time of entry.)
(6) The Osaka Marathon EXPO
- Installing Charity Booths
- At the corner of the EXPO venue, color-coded charity booths according to the seven charity themes were installed to introduce the activities of charitable organizations (Two organizations shared one booth). Since the runners’ names were posted on the wall of each booth according to the color they selected to support at the time of entry, as well as handing out T-shirts and wrist bands to the charity runners, all of which helped them interact with charitable organizations.
- Charity Stage
- On the Osaka Marathon EXPO stage, a charity ambassadors’ talk show, a commendation for the best charity runner and a charity auction were held where autographed goods by charity ambassadors were put up for sale and the funds raised were donated. (Total contribution: JPY 335,500)
- Fundraising activity by charitable organizations
- A total of 164,946 yen was raised via the seven collection boxes installed at charity booths over the two days of the EXPO.
| Charitable Organization | Contributions | |
| Purple | greenbird | JPY 5,656 |
| The Social Design Company Smile Style | ||
| Navy | Nobel | JPY44,216 |
| Bridge Asia Japan | ||
| Aqua | WaterAid Japan | JPY 7,634 |
| Association for Nature Restoration and Conservation, Japan | ||
| Green | OISCA The Organization for Industrial, Spiritual and Cultural Advancement-International |
JPY 14,830 |
| Japan Environmental Education Forum | ||
| Yellow | Hope & Wish for Children with Life-Threatening Illness and Their Families | JPY 24,960 |
| Save the Children Japan | ||
| Orange | Sodateage Net | JPY 7,070 |
| Pool Volunteer | ||
| Red | Center for iPS Cell Research and Application (CiRA), Kyoto University | JPY 60,598 |
| Cancer Support Community Japan | ||
| Total | JPY 164,964 | |
- Charity donation corner within Hall 2 at the INTEX Osaka
- During the two days of Fri., October 28 and Sat., October 29, a charity donation corner was installed within Hall 2 at the INTEX Osaka.
Nanairo (Rainbow Color) High Touch Gloves were given to all those who donated 500 yen or more. (Total contributions: JPY 1,140,533)
- Charity donation corner at the INTEX Osaka Information Center
- On race day, collection boxes in seven charity theme colors were installed at the INTEX Osaka Information Center. (Total contributions: JPY 125,043)
- Fundraising activity by volunteer students from Kansai University
- On race day, students from Kansai University volunteered to conduct a fundraising activity, holding collection boxes of the Osaka Marathon mainly at the INTEX Plaza.
(Total contributions: JPY 3,940)
(7) Cheers on the Sidelines
- “Cheering Squad for Runners!” and “Nanairo (Rainbow Color) Cheering Stations”
- An event to support 32,000 runners during the race via various performances using seven theme colors called “Cheering Squad for Runners!” was performed at 15 spots on the sidelines of the course. We had 1,628 people from 55 organizations participated in the event and created the Osaka Marathon that cheered everybody up, not just the runners.
- Moreover, we designated 7 of the aforementioned 15 spots according to the theme colors as “Nanairo (Rainbow Color) Cheering Stations” whereby each station was decorated according to the designated theme color (the order of the charity color starting with purple, navy, aqua, green, yellow, orange and red). We asked supporters to cheer runners while wearing and using the theme color associated with their theme. We presented “Nanairo (Rainbow Color) High Touch Gloves” to those who donated 500 yen or more.
| Nanairo (Rainbow Color) Cheering Station | Venue implemented Cheering Squad for Runners | Contributions | |
| 1 | In front of Kitahama Nekusu Building | JPY 24,670 | |
| 2 | In front of Nakamichi-gumi Head Office Building | JPY 7,700 | |
| 3 | In front of Osaka Central Public Hall | JPY 241,298 | |
| 4 | Purple | In front of Osaka City Seinan Environment Business Center | JPY 19,874 |
| 5 | Navy | In front of Family Mart Nankoguchi | JPY 8,071 |
| 6 | Aqua | In the vicinity of Nanko Higashi 2-chome Intersection | JPY 9,821 |
| 7 | Green | In front of Nagai Shoun | JPY 2,105 |
| 8 | Yellow | In the vicinity of Nanko Higashi 7-chome Intersection | JPY 500 |
| 9 | Orange | In front of Osaka Sharyo Kogyo | JPY 3,650 |
| 10 | Red | INTEX Osaka temporary parking space No.1 | JPY 12,780 |
| Total | JPY 330,469 | ||
(8) Collaborative / Independent Events by Charitable Organizations
In 2016, a number of spontaneous collaborative events were organized by charitable organizations.
- Orientation meeting to recruit Osaka Marathon charity runners held in Tokyo
- Date/time: Wednesday, July 27, 2016 from 7:00 p.m. to 8:30 p.m.
Number of participants: 15
Aspiring to provide an opportunity to explain the complex Charity Runner structure in detail and helping to make the Osaka Marathon a more enjoyable experience by sharing know-how on collecting donations, which is challenging for first-time participants, an orientation meeting seeking the Osaka Marathon charity runners was co-organized by charitable organizations prior to the application deadline for charity runners.
Feedback we received from participants included comments such as “It was good that I could ask some questions on aspects that were unclear” and “I feel like I can do it”. - [Main contents]
・Briefing on Charity Runner scheme
・ Introduction to 14 charitable organizations
・Talk show on how to fundraise effectively
・Stretching class for running by understanding your physical habit
Number of participating organizations: 9
WaterAid Japan, OISCA, The Organization for Industrial, Spiritual and Cultural Advancement-International, Cancer Support Community Japan, Center for iPS Cell Research and Application (CiRA), Kyoto University, Association for Nature Restoration and Conservation, Japan, Save the Children Japan, Sodateage Net, Japan Environmental Education Forum and Bridge Asia Japan
- Last-minute joint training before the Osaka Marathon 2016 organized by official charitable organizations
- Date & Time: Thursday, September 22, 2016 (national holiday) from 10:00 a.m. to Noon
Number of participants: 54
This event was organized with the intention of boosting the Osaka Marathon 2016 via a mutual exchange among charity runners belonging to each charitable organization.
With Mr. Hideyo Nada, an associate professor at the Faculty of Health and Wellbeing in Kansai University, a workshop providing tips on completing the 42.195 kilometer course was also held. - Number of participating organizations: 10
WaterAid Japan, OISCA, The Organization for Industrial, Spiritual and Cultural Advancement-International, Cancer Support Community Japan, Association for Nature Restoration and Conservation, Japan, the Social Design Company Smile Style, Save the Children Japan, Sodateage Net, Japan Environmental Education Forum, Pool Volunteer and Bridge Asia Japan
- Organized joint training sessions and running events for charity runners
- (1) Events jointly organized by charitable organizations
Date & Time: Sunday, July 24, 2016 by Cancer Support Community Japan (performed calls for donations) and Pool Volunteer
Date & Time: Sunday, August 28, 2016 by Cancer Support Community Japan (performed calls for donations), Pool Volunteer and Association for Nature Restoration and Conservation, Japan - (2) Events independently organized by each organization
Nobel, the Social Design Company Smile Style and Sodateage Net - ・ Nobel organized a running event
Date & Time: Friday, July 15 and Friday, October 7, 2016
・The Social Design Company Smile Style launched the Hello Life Running Club and organized training sessions
Date & Time: Wednesday, July 6 and Thursday, July 21, 2016
- A charity runners’ exchange, talk show and charity events were all organized.
- ・OISCA, The Organization for Industrial, Spiritual and Cultural Advancement-International
Organized an activity briefing session and exchange inviting charity runners on the day before race day. - ・The Social Design Company Smile Style
Organized a talk show and exchange inviting three charity runners as the Osaka Marathon support program.
Date & Time: Thursday, September 29, 2016 from 7:00 p.m. to 10:00 p.m.
* All participation fees were also donated, after covering the expenses of making the curry. - ・Save the Children Japan
Organized a supporters’ exchange: “Get to know us!”
Date & Time: Saturday, July 23, 2016 from 2:00 p.m. to 5:00 p.m.
Contents: A mini briefing session: “Support the lives of mothers and their babies in the world” and a supporter exchange, introducing charity runners and handing out support goods, etc. were implemented, while enjoying Asian snacks. - ・Sodateage Net
Organized a charity seminar:
“Experience sandplay therapy! Find the ‘you’ you never knew”.
Date & Time: Sunday, September 18, 2016 from 10:00 a.m. to 11:30 a.m. and
12:30 p.m. to 2:00 p.m.
Contents: When the above seminar was organized, revenue from the seminar was donated to Sodateage Net via the 2016 Sodateage Net corporate charity runner website.
- Race day event organized
- After finishing the marathon on the day, a carbohydrate-loading event was co-organized by WaterAid Japan and Save the Children Japan.
(9) Charity Contributions
The amount of charity contributions is shown as follows by donation method:
| Segment | Amount |
| Donations made alongside the payment of entry fees (Individuals @500 yen x 2 units or more) | JPY 47,838,000 |
| Donations made alongside the payment of entry fees for Charity Parent-Child Run | JPY 135,000 |
| The Osaka Marathon special website (JapanGiving), of which charity runners (JapanGiving): JPY 50,894,906 |
JPY 51,215,195 |
| Fund raised through a collaborative event with shopping streets within Osaka prefecture | JPY 18,822 |
| Fund raised by sponsors | JPY 246,955 |
| Fund raised at the Osaka Marathon Charity Corner (Oct. 28 – Oct. 30) |
JPY 1,434,480 |
| Charity Auction (Oct. 29 Osaka Marathon EXPO) |
JPY 335,500 |
| Fund raised on the sidelines of the course on race day （Oct. 30） | JPY 330,469 |
| Others | JPY 500 |
| Nanairo (Rainbow Color) Charity T-shirt | JPY 20,788,000 |
| Nanairo (Rainbow Color) Charity Cap | JPY 4,399,200 |
| Charity Windbreaker | JPY 11,767,000 |
| Number Card with a Nickname | JPY 460,400 |
| The Osaka Marathon collection box (charitable organizations) | JPY 354,635 |
| Total | JPY 139,324,156 |
(10) Amounts Contributed by the Osaka Marathon 2016 to Each Charitable Organization
| Charitable Organization | The use of contributions | Contributions | |
| Purple | greenbird | Used for cleaning activities in various places, both nationwide and worldwide, including Osaka and Kansai, as well as establishing new teams and creating beautiful cities. | JPY 8,241,866 |
| The Social Design Company Smile Style | Used as funding to continue the litter pick-up activities, which function as opportunities to develop fundamental social skills and conducting research and writing reports as job assistance for young adults. | JPY 6,572,560 | |
| Navy | Nobel | Used to support employment and the economic independence of single-parent Osaka households to prevent the poverty cycle, which sees poverty inherited by the next generation, by providing a sick-child day-care service for emergencies. | JPY 12,855,276 |
| Bridge Asia Japan | Used for educational projects delivering shelves with books and toys to elementary schools in mainly rural areas of Myanmar with no electricity; where even newspapers are valuable. | JPY 10,612,177 | |
| Aqua | WaterAid Japan | Used to deliver water and proper toilets to developing countries with dirty water and poor sanitation. | JPY 7,998,448 |
| Association for Nature Restoration and Conservation, Japan | Used to conserve sources such as Lake Biwa, biotopes and channels with fireflies, etc. and for activities such as experiences in a natural environment to encourage familiarity with water. | JPY 6,749,449 | |
| Green | OISCA The Organization for Industrial, Spiritual and Cultural Advancement-International |
Used to raise 500,000 black pine seedlings to restore the 100-hectare coastal forest in Natori city, Miyagi prefecture lost in the tsunami as well as support the lives and employment of those in the affected area. | JPY 9,611,318 |
| Japan Environmental Education Forum | Used to foster human resources taking over the future ecology education world through the “Kiyosato Meeting”, where they learn about and promote cutting-edge eco-education. | JPY 6,792,734 | |
| Yellow | Hope & Wish for Children with Life-Threatening Illness and Their Families | Used to organize family vacations, exchange opportunities with locals in which children with intractable diseases can participate, as well as briefing sessions and campaigns to realize such activities. | JPY 14,159,432 |
| Save the Children Japan | Used for health and nutritional projects supporting mothers and babies by developing environments where mothers can deliver safely in developing countries and fostering health volunteers, etc. | JPY 9,789,974 | |
| Orange | Sodateage Net | Used for “Youth Employment Support Packages” to support young people facing financial difficulties. | JPY 8,314,604 |
| Pool Volunteer | Used to fund wheelchairs for a swimming pool for disabled children unable to walk, prepare poolside safety mats and encourage familiarity with such activities. | JPY 8,325,328 | |
| Red | Center for iPS Cell Research and Application (CiRA), Kyoto University | Used to secure the employment of brilliant researchers and research support staff, establish and protect intellectual property for iPS cells, research funds for medical applications as well as stable laboratory operation, etc. | JPY 18,643,784 |
| Cancer Support Community Japan | Used to produce and deliver enlightening leaflets and badges for cancer prevention and as psychological and social support for Kansai-based cancer patients and their families. | JPY 10,657,206 | |
| Total | JPY 139,324,156 | ||